aiSEO, Lead Velocity, & P.A.I.D. Optimization Working as One
A motorsports & Marine marketing powerhouse
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Unmatched Expertise
We Fuel the Most Dominant Dealers in Powersports & Marine
At MaxOpp Marketing, we never came from Madison Avenue or design-school theory. We came from the dealership floor. We owned and operated successful automotive, motorcycle, and marine dealerships long before we ever marketed for one. We lived the grind: overhead, flooring lines, seasonality, inventory pressure, staff challenges, customer expectations, and the constant demand to squeeze more value from every dollar.
We didn’t come from money. We came from outworking, outthinking, and outperforming everyone around us. And today, we bring that same competitive fire to the dealers we serve.
“We Come From the Dealership World. Not the Agency World.”
Our Mission
Why MaxOpp Exists
When we launched MaxOpp Marketing, we had one mission: help dealers dominate their markets by putting every digital asset they already own to work. Not replacing their systems. Not selling distractions. But extracting every drop of value from their website, Google Business Profile, CRM, email database, social presence, reviews, reputation, inventory feeds, and structured data & schema.
Dealers don’t need more platforms. They need more performance from what they already have.
We built MaxOpp to be the partner who doesn’t call in sick, doesn’t miss deadlines, doesn’t make excuses — and doesn’t accept anything less for you than we demanded for ourselves.
The MaxOpp Difference
AEO, aiSEO & The P.A.I.D. Framework
Modern dominance isn’t about shouting louder. It’s about becoming the answer AI and customers trust first.
- AEO — Answer Engine Optimization
We position your dealership so AI systems choose you when shoppers ask questions
- aiSEO — AI Overview Strategy
We engineer your digital presence so Google SGE, ChatGPT, Siri, Alexa, and voice assistants recognize your dealership as the safest, most complete, most trustworthy choice
- P.A.I.D. — Presence, Authority, Internet Dominance
Our framework lifts visibility, trust signals, digital authority, and geo relevance month after month
We unify your website, GBP, CRM, schema, content, reviews, and social channels into a full-stack ecosystem that compounds leads, calls, direction requests, and showroom traffic.
How We Work
We Outthink, Outwork & Outperform
Dealers who choose us expect one thing: To become the most dominant store in their region.
- We fight for ROI the way we fought for our own dealerships
- We anticipate needs instead of reacting
- We hold ourselves accountable to real outcomes
- We do the work other agencies won’t touch
- We push your visibility into AI ecosystems your competitors haven’t recognized yet
We will not accept less for your dealership than we demanded of ourselves when we sat on your side of the desk.
Whether You’re Powersports, Marine, or Automotive — Our Goal Is Dealer Dominance
Our core specialization is Powersports and Marine, but our methodology translates seamlessly into automotive retail environments.
If you operate in a competitive market and want greater visibility, authority, conversion, and dominance, MaxOpp was built for you.
If You’re Ready to Become the Most Dominant Dealer in Your Region, We Should Talk.
- We’re not the agency that shows up late
- We’re not the agency that coasts.
- We’re not the agency recycling templates.
We’re the partner who treats your dealership like it’s our own — because we’ve actually been there. Let’s turn every asset you have into momentum, authority, and measurable growth.
Leading by Example
MEET THE DISRUPTORS
mark johnson
Sales Manager, PowerCross
John started working in the motorcycle industry in 1976. He spent 10 years working his way up from salesperson to GSM within a Ford 500 Dealership. Once he had saved enough money, he purchased his first motorcycle dealership in 1993 and later opened California’s first chrome and glass dealership in 1994.
John founded Baron Custom Accessories in 1996 and built Baron’s into one of the motorcycle industry’s top aftermarket companies. John has been a consultant to motorcycle O.E.M.s since 1998 in areas of product and vehicle design, sales strategies, and accessorizing.
Through Baron he learned to harness the power of the internet and became one of the first aftermarket parts companies to embrace the concept of expanding his parts business by capitalizing on his website, email marketing, and social media as his primary method of expanding awareness of his brand and his product lines. He proudly states, “In my 13-plus years of owning and operating Baron’s, we only purchased one paid ad. I built Baron’s brand recognition and sales success by harnessing the power of the internet.”
Rolf SammonS
Co-Founder
Rolf began his career with Kawasaki Motor Corporation in 1974 as a test rider for the Jet Ski. He was instrumental in the foundation of Jet Ski racing.
He began working within the dealership world in 1980 at Trans World Recreation, the number one Jet Ski dealer in the world. Rolf was hired by Yamaha to assist them in developing the Waverunner line, and later hired as the first Director of Marketing for Yamaha’s newly formed Water Vehicle division.
Rolf was recently inducted into the “Wake of Fame” society which honors pioneers in the development of the water vehicle industry. Rolf worked for several years as a salesperson and sales manager within the same Ford dealership as John.
He left the dealership to continue his successful career path, focusing on marketing, advertising and promotions, until he joined Baron Custom Accessories in 2003, where he was instrumental in optimizing the opportunities he saw for marketing within the internet. Together, he and his lifelong friend John catapulted Baron Custom Accessories into the forefront of the motorcycle aftermarket industry.
Frequently Asked Questions
you asked. we answered.
MaxOpp increases sales by eliminating Random Acts of Marketing and replacing them with a unified system that builds visibility, trust, and engagement across every digital touchpoint. When your website, email, Google presence, social content, and AI visibility all work together, more customers find you, trust you, and take action. Sales increase because marketing becomes consistent and intentional instead of reactive.
MaxOpp installs and manages a system. Individual services are components of that system, and most operate on an ongoing monthly basis to maintain momentum. One-time work without continuity does not produce lasting results, which is why MaxOpp focuses on long-term alignment, optimization, and growth rather than short-term tasks.
Some improvements happen inside of 3 weeks, such as increased engagement, better Google visibility, and stronger website activity. More meaningful gains — including traffic growth, lead volume, and conversion improvements — typically build over the first 45–90 days as momentum compounds… The goal is not a spike, but sustained performance growth is perpetual …
MaxOpp works independently so your team can focus on selling and serving customers. While we invite and welcome their input, we do not wait for direction or approvals to keep marketing moving. When input is available we welcome and act on it, always in the client’s best interest. When it’s not available, our human driven system continues to operate. This prevents marketing stalls caused by staff turnover, time constraints, or competing responsibilities.
Yes. MaxOpp integrates with your existing website platform, CRM, email systems, Google Business Profile, social accounts, and advertising tools. The system is designed to strengthen what you already have, not replace it unnecessarily. Our role is to align and optimize those assets so they work together.
Your website is the foundation of every digital interaction. Search, AI systems, ads, email, and social traffic all lead back to it. Website Optimizer® includes subtle changes to ensure traffic turns into action — calls, leads, and visits — instead of wasted clicks. Without a strong foundation, no other marketing effort performs at its best.
Most agencies execute individual tactics. MaxOpp manages a complete system. We plan, write, execute, create and optimize content continuously as one voice across all channels. Our system-driven approach creates momentum, consistency, and measurable improvement over time instead of fragmented activity.
Yes. The MaxOpp system is built specifically for powersports and marine dealerships and scales based on dealership size, goals, and market conditions. Because MaxOpp replaces inefficiency, duplication, and disconnected marketing efforts, dealers see stronger ;ead actions/indicators from the same or lower overall spend. The result is a more efficient system that produces measurable return on investment instead of short-term activity.
MaxOpp focuses on performance, not pressure. So we do not require term agreements. While momentum requires time, our relationships are built on results and trust. We’re happy to discuss timelines, expectations, and goals openly so dealerships understand how success is built and measured.
Dealerships that want consistency, clarity, and growth benefit the most. If your team is busy, marketing feels overwhelming, or efforts feel disconnected, MaxOpp provides structure and execution so momentum can build without adding stress.
We don’t use commissioned salespeople, and we don’t pressure decisions. If you have questions about your current marketing, your website, or your visibility, ask us. We’re happy to provide clarity.