About us

17+

Years Experience

About us

The Salt That Changed Everything For Us

We were customers before we were owners. After ordering Himalayan salt online and receiving disappointing quality, we thought, ‘We can do better’. So we did, traveling to Pakistan, meeting miners and craftspeople, and creating the salt shop we wished existed. 

Today, we can say that we've helped thousands of skeptics become believers in what real Himalayan salt can do for food, homes, and wellness.

Why Choose Us

Good Things Shouldn’t Be Complicated Or Expensive

We've removed all the barriers between you and premium Himalayan salt. Better quality, better service, and better experience, all without the premium price tag. We still test every product as if we’re the ones about to use it at home.

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Customer Reviews

Sarah M

Food Blogger

Okay, can we talk about how this isn't just salt? Started with the cooking salt, now my bathroom's filled with their bath products. My skin's glowing & my food tastes amazing. Best impulse buy that turned

James L

Professional Chef

As a chef, I've tried every fancy salt out there. But there's something special about 50 Shades of Himalayan Pink’s texture and mineral richness. I'm not doing any marketing for them. You can actually taste the difference.

Emma R

Home Cook

Never thought I'd be writing a review about salt but HERE WE ARE. My husband used to tease me about my 'expensive salt obsession' until he tried theirs. Now he's the one reordering! The whole range is just amazing. Worth every penny!